Chris Murray, owner of Pennywell Farm near Buckfastleigh, is back as chairman of the Devon Association of Tourist Attractions, after a gap of more than 12 years from the role.
Chris said: ‘When attractions thrive, Devon thrives and when Devon thrives, attractions thrive.
‘As an organisation, we have to continually drive standards. We have world class attractions in Devon and it’s an honour to once again be trusted to head up such a winning team.’
He said he is very keen to promote standards member attractions must meet, with annual inspections, mystery shoppers and a long list of criteria to make sure such standards are maintained.
‘We want visitors to Devon and our local visitors to know when they see the Devon Association of Tourist Attractions quality assurance stamp, it can actually be trusted,’ he added. ‘The inspections are rigorous and even attractions that fly through inspections will be given honest feedback on how to improve.’
The association is now in its 32th year and has 42 members. It is keen to work with all sectors of tourism across Devon and the south west helping to promote Devon as a winning destination.
Chris’s role, as well as being the association’s spokesman, is to engage with all members on policies, planning and new initiatives.
Anne Blackham, the association’s marketing manager, said: ‘I’m delighted to have Chris at the helm, with his experience, passion and determination within the industry.
‘I’m really looking forward to working closely with him on promoting all that the Devon attractions have to offer and making sure all our visitors experience the quality they deserve.’